1. fill a gap

Founded from her central Wellington flat in 2016, Mimicry was born from Holly’s enthusiasm for her friend’s creative endeavours and desire for a forum that published work just for the sake of it. Self-described as “Aotearoa’s most playful journal”, Mimicry was intended from the outset to be, almost subversively, relaxed, organic, and unintimidating.

Working at Victoria University Press as an editor at the time, Holly had valuable insights into the operation of New Zealand’s literary community. This put her in a prime position to just create the exact kind of publication she wanted herself. She was prepared to be reckless and sink money and time into something new, to test the waters of what she could do and how she could showcase the works of people she admired.